Hosted by award-winning hip-hop artist, motivational speaker, actor and University of Toronto Architectural graduate a.k.a. SUBLIMINAL, L.I.F.T. (Laying Important Foundations Together) is made up of two components; motivational talks and a series of incredible workshops ranging from beat-boxing to musical production.  a.k.a. SUBLIMINAL recently received the 2011 Scarborough Urban Hero Award for Arts and Culture and was also awarded the 2004 Certificate of Appreciate on behalf of the councillors association of Ontario.

Fresh off the heals of his recent US and UK tours, a.k.a. SUBLIMINAL is ready to  to help elevate the students here at home in the G.T.A.  and surrounding areas.

By using his background in the film/music industry, talents in rapping and beat-boxing and his degree in architecture, Subliminal knows how to engage the students in a variety of fun and interactive ways that the youth will find interesting and understand.  Whether speaking about peer pressure, drugs, gangs or violence, a.k.a. Subliminal’s message is always clear, encouraging students to set goals, embrace education, respect themselves and to reach for their personal best.

From peer pressure and bullying to self respect and leadership, L.I.F.T. (Laying Important Foundations Together) is an ‘Edu-taining’ experience’ that helps youth create important foundations for success!

Perfect for school assemblies, each presentation is a 1 hour interactive, high energy, ‘edu-taining’ experience for students combining music and teacher supported dialogue,

suitable for grades 5-6, 7-8, 9-12 • College & University

Tech. requirements: In house PA system and digital projector

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L.I.F.T. core values:

• Promoting peace in your school and community
• working together towards a common goal
• The importance of being a leader and not a follower
• Emphaising the importance of education

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The program also touches on the following themes:

• Importance of education
• Character education
• Peer Pressure
• Bullying
• Respecing/Believing in yourself
• Staying positive
• Gangs
• Violence
• Utilising talents
• Reaching your goals
• Pathways to success
• Self respect
• Being responsible for ones own actions
• Equity
• Eqality